SEO Marketing

These key words will completely ruin your SEO strategy because of Google

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• 14 Sept, 2020

Google seeks to minimize the impact that fake news may have in an advertising ecosystem, and had adjusted its themes in SEO.

Much has been said that SEO strategies would be vital for trademarks and its marketing and advertising in the post-pandemic era. Google knows it.

The concern to improve efforts in this matter have to do with the opportunities offered by the occupation of privileged places with search motors. At least 61 percent of marketing professionals consider it as main priority withing the inbound marketing activities, according to HubSpot. Also, for 57 percent of those implied in the B2B segment, SEO will permit them to generate more leads that any other marketing activity.

In the face of low budgets

In the face of habits, needs, or interests gained in the midst of the sanitary crisis, this aspect will have even more relevance, if we take into account, as indicated by a recent study, on one hand, 86 percent of marketing professionals consider that it will be more difficult for them to achieve their objectives this year; another reading says that it is assumed that 65 percent of them affirms that their budgets will be lessened. And that in comparison with other tools and advertising resources, SEO shares are still considered a strategy that, with not very high investments, they are capable of delivering interesting results for their trademarks.

In fact, only 4 percent of marketing teams considers that SEO will lose importance during the following months, figure opposed to 63 percent that have it clear that efforts in this area will gain weight in the post-coronavirus world.

Gain positions, complex market

The truth is that even if there are many arguments to back up this premise, it will become more complicated the gaining of positions organically.

Google’s algorithm plays a crucial role due to two reasons: The first one has to do with the fact that Google’s updates have made it more expensive and much more difficult for companies to capture traffic.

As indicated in an analysis published by AdAge, derived from the changes in the algorithm of the seekers, there are today a much larger number of ads within the initial research, as well as more “prepackaged” information that there was some years ago.

These contents share a characteristic; they are connected to Google or give answers without having to actually give more clicks.

This premise is backed with some statistics provided by AdAge. In June of last year, for the first time, 50 percent of searches in Google did not send users out via link or direct ads to the page of the advertisers, As explained by an analysis referred to by the source, Google passed from a seeker to becoming a “closed garden”.

Matters, in fact, are more accused in mobile, where searches end that end without a click are superior.

Forbidden words

The second one has to do with an adjustment made by Google that seeks to minimize the impact that fake news and other false or not very prices information could have in our advertising ecosystem.

The great seeker is looking to generate a healthy environment for publications from advertisers, implementing restrictive policies where words such as pandemic and death are penalized in SEO to avoid generating alarms in the contents.

Thus, just as repeated from GumGum, in recent weeks, trademark messages have been blocked to obtain clicks if their messages include words such as: covid, covid-19, covid 19, coronavirus, pandemic and quarantine.

Undoubtedly, these subjects still in the conversation and interest of audiences, due to which reason, the use of some of these terms in the strategies of SEO to obtain positions.

It is enough to review the following table shared by Google Trends that shows the interest of their searches by term. It is clear that trademarks are buried due to the popularity of the themes associated thereto during the pandemic.